Consulting

New Approach-Innovative, Efficient and Profit Producing

  • New Product Concepts & Exploration
  • Product Development
  • Strategic Planning & Marketing

New Product Concepts & Exploration

  • Independently conceptualize and create product/new market concepts on a royalty basis.
  • Lead companies in internal conceptual brainstorming and research on a consulting basis.
  • Evaluate market and corporate needs to establish conceptual opportunities on a consulting basis.

Product Development

  • Lead companies in establishing an internally managed critical path for product development.
  • Develop conceptual ideas into marketable products.
  • Create specifications, research, source and manage technology for new products
    (Coordinated and evaluated research of over 2,700 people and 50 products nationwide and 2,500 in Japan since 1993)

Strategic Planning & Marketing

  • Guide management in developing overall corporate objectives, goals and strategies.
  • Create marketing plans for new and existing products with focus on awareness, education, trial and repeat sales vehicles.
  • Evaluate company product portfolio/resources and establish product and sales needs/opportunities.
  • Review channel effectiveness and determine new channel opportunities and changes necessary to enter.
  • Review production capabilities and technologies for new product opportunities and cost savings.
  • Evaluate potential acquisitions for buyers as well as prepare materials for sellers.


OPERATING PHILOSOPHY

New Approach Development's services are based on the belief that a company's resources should be focused on efficient daily operations to maximize profits. New products and long range planning must therefore be presented internally in a way which enhances daily operations rather than disrupting them. Our method is to understand corporate objectives, know the consumer(s), motivate people, eliminate waste and focus on quality of process -the quality of product will follow.

Performance Based Measures

New Approach Development operates on performance based measures - to the point of compensation on many projects being tied directly to sell-through at retail. We have been able to help companies gain focus, saving them time, money as well as the frustration of unnecessary staffing and inefficient product development costs.

Clients range in size from $500,000 to over $2 billion in sales and cover a wide range of industries, including Craft, Home Center, Toy, Gift & Collectible, Pet Products and a variety of others.

For additional company background on Products New Approach Development,
LLC Markets, Clients, Services and the Founder, please refer to About New Approach.

Need A New Approach?

Please consider whether your company can benefit from a "New Approach" to planning,
marketing, product development and innovation.

We work with small and large organizations on royalty based product development, from
product concept through organizatioonal integration, strategic planning and market launch. We look forward to talking with you. Contact Us
.